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	<title>FreThink &#187; seeking</title>
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		<title>Are you a Seekaholic?</title>
		<link>http://frethink.com/2009/08/15/are-you-a-seekaholic/</link>
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		<pubDate>Sat, 15 Aug 2009 21:12:03 +0000</pubDate>
		<dc:creator>Jack</dc:creator>
				<category><![CDATA[Science]]></category>
		<category><![CDATA[Human brain]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[knowledge]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[seeking]]></category>

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The following Salon article raises interesting questions regarding our brain&#8217;s insatiable need for stimulation. Are we hard-wired to seek?
In 1954, psychologist James Olds and his team were working in a laboratory at McGill University, studying how rats learned. They would stick an electrode in a rat&#8217;s brain and, whenever the rat went to a particular [...]]]></description>
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<div class="wp-caption alignright" style="width: 220px"><a href="http://en.wikipedia.org/wiki/Image:Humanbraaiin.jpg"><img title="A human brain." src="http://upload.wikimedia.org/wikipedia/en/thumb/8/87/Humanbraaiin.jpg/300px-Humanbraaiin.jpg" alt="A human brain." width="210" height="227" /></a><p class="wp-caption-text">Image via Wikipedia</p></div>
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<p>The following Salon article raises interesting questions regarding our brain&#8217;s insatiable need for stimulation. Are we hard-wired to seek?</p>
<blockquote><p>In 1954, psychologist <a class="zem_slink" title="James Olds" rel="wikipedia" href="http://en.wikipedia.org/wiki/James_Olds">James Olds</a> and his team were working in a laboratory at McGill University, studying how rats learned. They would stick an electrode in a rat&#8217;s brain and, whenever the rat went to a particular corner of its cage, would give it a small shock and note the reaction. One day they unknowingly inserted the probe in the wrong place, and when Olds tested the rat, it kept returning over and over to the corner where it received the shock. He eventually discovered that if the probe was put in the brain&#8217;s lateral hypothalamus and the rats were allowed to press a lever and stimulate their own electrodes, they would press until they collapsed.</p>
<p>Olds, and everyone else, assumed he&#8217;d found the brain&#8217;s pleasure center (some scientists still think so). Later <a href="http://www.apa.org/science/psa/sb-berridge.html" target="_blank">experiments</a> done on humans confirmed that people will neglect almost everything—their personal hygiene, their family commitments—in order to keep getting that buzz.</p>
<p>But to <a class="zem_slink" title="Washington State University" rel="geolocation" href="http://maps.google.com/maps?ll=46.725168,-117.159598&amp;spn=1.0,1.0&amp;q=46.725168,-117.159598%20%28Washington%20State%20University%29&amp;t=h">Washington State University</a> neuroscientist <a href="http://www.vetmed.wsu.edu/depts-vcapp/people/Panksepp-endowed.asp" target="_blank">Jaak Panksepp</a>, this supposed pleasure center didn&#8217;t look very much like it was producing pleasure. Those self-stimulating rats, and later those humans, did not exhibit the euphoric satisfaction of creatures eating Double Stuf Oreos or repeatedly having orgasms. The animals, he writes in <em><a href="http://www.amazon.com/gp/product/019517805X?ie=UTF8&amp;tag=slatmaga-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=019517805X" target="_blank">Affective Neuroscience: The Foundations of Human and Animal Emotions</a></em>, were &#8220;excessively excited, even crazed.&#8221; The rats were in a constant state of sniffing and foraging. Some of the human subjects described feeling sexually aroused but didn&#8217;t experience climax. Mammals stimulating the lateral hypothalamus seem to be caught in a loop, Panksepp writes, &#8220;where each stimulation evoked a reinvigorated search strategy&#8221; (and Panksepp wasn&#8217;t referring to <a href="http://www.bing.com/" target="_blank">Bing</a>).</p>
<p>It is an emotional state Panksepp tried many names for: <em>curiosity, interest, foraging, anticipation, craving, expectancy</em>. He finally settled on <em>seeking</em>. Panksepp has spent decades mapping the emotional systems of the brain he believes are shared by all mammals, and he says, &#8220;Seeking is the granddaddy of the systems.&#8221; It is the mammalian motivational engine that each day gets us out of the bed, or den, or hole to venture forth into the world. It&#8217;s why, as animal scientist Temple Grandin writes in <em><a href="http://www.amazon.com/gp/product/0151014892?ie=UTF8&amp;tag=slatmaga-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0151014892" target="_blank">Animals Make Us Human</a></em>,<em> </em>experiments show<em> </em>that animals in captivity would prefer to have to search for their food than to have it delivered to them.</p>
<p>For humans, this desire to search is not just about fulfilling our <em>physical</em> needs. Panksepp says that humans can get just as excited about abstract rewards as tangible ones. He says that when we get thrilled about the world of ideas, about making intellectual connections, about divining meaning, it is the seeking circuits that are firing.</p>
<p>The juice that fuels the seeking system is the neurotransmitter dopamine. The dopamine circuits &#8220;promote states of eagerness and directed purpose,&#8221; Panksepp writes. It&#8217;s a state humans love to be in. So good does it feel that we seek out activities, or substances, that keep this system aroused—cocaine and amphetamines, drugs of stimulation, are particularly effective at stirring it.</p>
<p><a name="page_start"></a><a name="p2"></a>Ever find yourself sitting down at the computer just for a second to find out what other movie you saw that actress in, only to look up and realize the search has led to an hour of Googling? Thank dopamine. Our internal <a href="http://www.nytimes.com/1998/03/24/science/running-late-researchers-blame-aging-brain.html?pagewanted=all" target="_blank">sense of time</a> is believed to be controlled by the dopamine system. People with hyperactivity disorder have a shortage of dopamine in their brains, which a recent <a href="http://www.newscientist.com/article/mg20227115.100-time-moves-too-slowly-for-hyperactive-boys.html" target="_blank">study</a> suggests may be at the root of the problem. For them even small stretches of time seem to drag. An article by Nicholas Carr in <a href="http://www.theatlantic.com/doc/200807/google" target="_blank">the <em>Atlantic</em></a> last year, &#8220;<a class="zem_slink" title="Is Google Making Us Stupid?" rel="homepage" href="http://www.theatlantic.com/doc/200807/google">Is Google Making Us Stupid?</a>&#8221; speculates that our constant Internet scrolling is remodeling our brains to make it nearly impossible for us to give sustained attention to a long piece of writing. Like the lab rats, we keep hitting &#8220;enter&#8221; to get our next fix.</p>
<p>But our brains are designed to more easily be stimulated than satisfied. &#8220;The brain seems to be more stingy with mechanisms for pleasure than for desire,&#8221; Berridge <a href="http://www.ns.umich.edu/htdocs/releases/story.php?id=3165" target="_blank">has said</a>. This makes evolutionary sense. Creatures that lack motivation, that find it easy to slip into oblivious rapture, are likely to lead short (if happy) lives. So nature imbued us with an unquenchable drive to discover, to explore. <a class="zem_slink" title="Stanford University" rel="geolocation" href="http://maps.google.com/maps?ll=37.43,-122.17&amp;spn=1.0,1.0&amp;q=37.43,-122.17%20%28Stanford%20University%29&amp;t=h">Stanford University</a> neuroscientist Brian Knutson has been putting people in MRI scanners and looking inside their brains as they play an investing game. He has <a href="http://money.cnn.com/2007/08/14/pf/zweig.moneymag/index.htm" target="_blank">consistently found</a> that the pictures inside our skulls show that the possibility<em> </em>of a payoff is much more stimulating than actually getting one.</p>
<p>Actually all our electronic communication devices—e-mail, Facebook feeds, texts, Twitter—are feeding the same drive as our searches. Since we&#8217;re restless, easily bored creatures, our gadgets give us in abundance qualities the seeking/wanting system finds particularly exciting. Novelty is one. Panksepp says the dopamine system is activated by finding something unexpected or by the anticipation of something new. If the rewards come unpredictably—as e-mail, texts, updates do—we get even more carried away. No wonder we call it a &#8220;CrackBerry.&#8221; (Source-<a href="http://www.slate.com/id/2224932/pagenum/all/#p2">Salon</a>)</p></blockquote>
<p>If you found this post via StumbleUpon, you might be a seekaholic. If you found this post by searching for the tags, you might be a seekaholic. If, after reading this post, you click on the following links to other articles on human nature, you might be a seekaholic.</p>
<p>There&#8217;s no shame in that. It appears being a seekaholic is a natural state for humans.</p>
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<li class="zemanta-article-ul-li"><a href="http://andrewsullivan.theatlantic.com/the_daily_dish/2009/08/why-i-read-the-internet-for-twelve-hours-a-day.html">Why I Read The Internet For Twelve Hours A Day</a> (andrewsullivan.theatlantic.com)</li>
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